Expedia: 6 ways for affiliates to combat Google Panda spankings
Google’s ongoing Panda updates make it especially challenging to sites with affiliate relationships. The following is a summary of Expedia Affiliate Network’s best practices on how affiliates can deal with the updates.
Google’s ongoing Panda updates are geared to bring websites with high-quality content to the fore and to penalize sites of lower quality, especially when they are merely regurgitating content from other sites.
That dynamic may make it especially challenging to sites with affiliate relationships and some in the Expedia Affiliate Network camp have been particularly hard hit.
“The [affiliate] sites that had quality original content, that added value, fared much better than those that didn’t,” wrote Jeff Slipko, Expedia Affiliate Network’s SEO strategy manager, in a blog post. “Over the last year, we’ve seen our affiliates work incredibly hard to add additional value in order to recover from a Panda penalty or to avoid it all together.”