Can consumer travel startups make it without being bought?
The author introduces five well-known consumer travel startups from recent years, pointing out that the magic formula depends on team, timing, product, and a whole bunch of luck.
Expedia. Travelocity. TripAdvisor. Kayak. These are all household names that even your mother will likely know.
But behind these behemoths of travel stand hundreds (if not thousands) of startup attempts to hit it big with consumers over the years.
Some have made it and now stand shoulder-to-shoulder with the big brands. But for the majority of attempts, the only way to truly reach a critical mass of consumers has been what many founders dream about: the exit to a bigger company.