Why tech-driven, last-minute travelers need a new approach to marketing
The author argues that in today’s last minute world, offering the right deal to a traveler in the right mindset will be worth more than a generically discounted offer.
NB: This is a guest article by Brad King, vice president of marketing and vertical sales at Sojern, a US-based marketing company which counts CWT, Travelport, Delta and Kayak as customers.
We live in a fast paced, minute-by-minute, “just-in-time” society. From Twitter to iTunes to HotelTonight, when people want something, they want it now.
And for years, marketers have been trying to tap into this need for speed while still offering a great product at a decent price.