There is a lot of skepticism in some parts of the travel industry about the long-term prospects of Room Key, but its traffic numbers were off the charts a month after its beta launch because of what could be a ground-breaking pop-under advertising strategy.
If the Compete numbers are to be believed, Room Key, founded by Choice Hotels, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott and Wyndham, drew more than 1 million monthly unique visitors in February.
And, that’s a 278% increase over the numbers in January, when the Room Key beta arrived.
Read full story at: http://www.tnooz.com/2012/03/16/news/room-key-pop-under-ads-and-hidden-metasearch-strategy-catapult-unique-visitor-numbers/
