Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah.
But, social commerce specialist Reevoo recently looked at the real impact of negative reviews on business with the results presented via a white paper.
Findings include:
Read full story at: http://www.tnooz.com/2012/03/15/news/why-companies-should-not-hide-from-bad-reviews/
