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Why companies should not hide from bad reviews

03/19/2012| 9:35:55 AM| 中文

Social commerce specialist Reevoo recently looked at the real impact of negative reviews on business, concluding that bad reviews are one of the most effective conversion tools.

Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah.

But, social commerce specialist Reevoo recently looked at the real impact of negative reviews on business with the results presented via a white paper.

Findings include:

Read full story at: http://www.tnooz.com/2012/03/15/news/why-companies-should-not-hide-from-bad-reviews/

TAGS: user review
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