Online frustration shows travel companies still not getting the basics right
The PhoCusWright-Amadeus survey draws attention to the fact that, as the online travel industry continues to mature, a great many travel sites are still not doing the basics right – and are missing business opportunities as a result.
NB: This is a guest article by Jason Dickson, head of site optimisation at Expedia Affiliate Network.
Recent research showed that travellers in emerging markets were around 30% more likely to be frustrated by their experience of researching travel online than those in developed countries.
With communications infrastructure in these regions often being slow and unreliable, this difference in the report from PhoCusWright and Amadeus should not come as too much of a shock.