NB: This is a guest article by Jason Dickson, head of site optimisation at Expedia Affiliate Network.
Recent research showed that travellers in emerging markets were around 30% more likely to be frustrated by their experience of researching travel online than those in developed countries.
With communications infrastructure in these regions often being slow and unreliable, this difference in the report from PhoCusWright and Amadeus should not come as too much of a shock.
Read full story at: http://www.tnooz.com/2012/03/07/news/online-frustration-shows-travel-companies-still-not-getting-the-basics-right/