Five ingredients of basic digital marketing that can help hotel SEO, but many still ignore
Pedro Colaco, president and CEO of GuestCentric, introduces five ingredients of basic digital marketing in this article.
NB: This is a guest article by Pedro Colaco, president and CEO of GuestCentric.
Independent hotels are paranoid about visibility. The hospitality industry is extremely competitive: as within any market with oversupply, capturing market share means someone else is losing out.
Hence, most hotel managers spend an inordinate amount of time thinking about ways to make their hotels more visible than their competitors. And increasingly so they are thinking about ways to do it online through digital marketing strategies.