Booking.com big for Priceline but only scratching the surface in Europe
International brands are a hefty contributor to the group with 78% of gross bookings and about 88% of consolidated operating income generated primarily through booking.com for the year ended December 31 2011.
Priceline’s annual results published this week leave us much to speculate about regarding Netherlands-based booking.com and it’s strategy going forward.
Booking.com has been tipped for rapid expansion around the world including Europe although new markets including Asia Pacific and North and South America are growing faster than core Western European markets.
The brand will be used to further develop worldwide operations – details on how are sketchy and booking.com is tight-lipped.