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TripAdvisor dips toe into world of verified reviews via collection service for partners

03/05/2012| 9:46:23 AM| 中文

Interesting developments at TripAdvisor with news that it has unveiled a system to allow third parties to collect reviews from customers which will then be flagged on the main site.

Interesting developments at TripAdvisor with news that it has unveiled a system to allow third parties to collect reviews from customers which will then be flagged on the main site. 

The service is being launched in conjunction with European hotel booking service EasyToBook (recently bought by the Travix mega-group under BCD Holdings), which has replaced its existing review system in favour of the TripAdvisor-run system. 

This is a significant evolution of TripAdvisor’s user review model in that it is overseeing the entire review process on behalf of third parties, in this case an OTA.

Read full story at: http://www.tnooz.com/2012/02/28/news/tripadvisor-dips-toe-into-world-of-verified-reviews-via-collection-service-for-partners/

TAGS: TripAdvisor | user review
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