Groupon enters the fray – Top UK travel sites, February 25 2012
Expedia.co.uk tops the agencies, TripAdvisor UK tops destinations and accomandation, while easyJet.com tops the Airlines.
Just over two months since Groupon made a brief foray into the top ten travel websites in France, consumers in the UK are now giving the site some action.
Groupon Travel Deals debuted in ninth spot last week in the destination and accommodation category, sending Holiday Lettings out of the top ten and coming in ahead of InterContinental Hotels Group.
The overall market share is tiny, just a 1.2% portion of overall traffic in the category, but close to what Hotels.com manages to achieve with 1.4%.