How rich visuals generate more travel bookings
It is critical that travel marketers consider the significant role visual factors play in both online and offline sales. If you have high quality, large photos, videos and/or 360-degree tours on your website and on the third party sites you will generate more booking.
NB: This is a guest article by Henry Woodman, president of ICE Portal.
It’s hard to find any business better suited for the internet than travel and hospitality. What industry can show “pretty pictures”, display the cost, collect money, send a confirmation email and wait for you to show up?
Not to minimize the complexity of travel technology but, let’s be honest, the consumer could care less.