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Playing with the social graph is just the beginning for the travel industry

02/28/2012| 10:10:59 AM| 中文

The true value lies in the data held by users. Whether this information is shared openly on the web or through interaction on “closed” networks, travel has a tremendous opportunity to do incredibly powerful things with it.

Forget using Facebook and Twitter for customer interaction, flogging product and monitoring what people say about a brand – the true value lies in the data held by users. 

Whether this information is shared openly on the web or through interaction on “closed” networks, travel has a tremendous opportunity to do incredibly powerful things with it. Eventually.

At least this is the direction where TripAdvisor is heading next, says Adam Medros, vice president of global product at the user review giant during a recent trip to London.

Read full story at: http://www.tnooz.com/2012/02/24/news/playing-with-the-social-graph-is-just-the-beginning-for-the-travel-industry/

TAGS: Facebook | TripAdvisor | social graph | social media
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