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Travellers from emerging markets frustrated by online travel experience

02/27/2012| 10:22:44 AM| 中文

Travellers from emerging economies such as Russia and India are even more frustrated by researching travel online than those in more developed countries.

Travellers from emerging economies such as Russia and India are even more frustrated by researching travel online than those in more developed countries. 

Research, sponsored by Amadeus, shows a massive 78% of Russians are frustrated by the online experience versus 47% of US travellers.

The first slide shows some of the frustrations, by country, in researching destinations online and the study also looks at pain points when booking travel products online with pricing fluctuations a key concern for most countries with the exception of Germany.

Read full story at: http://www.tnooz.com/2012/02/22/news/travellers-from-emerging-markets-frustrated-by-online-travel-experience/

TAGS: online booking | OTA | PhoCusWright | Amadeus
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