Interesting and wide-ranging study published today by TripAdvisor after it surveyed close to 10,000 hotels around the world to understand more about their plans for 2012.
The TripAdvisor Industry Index is the first of its kind on this scale, the company says, analysing everything from economic outlook to strategy around mobile, marketing, social media, wifi and plan for expansion.
The survey is split into three results, covering hotels in the UK, US and a global figure. Each percentage mark represents a nod from the hotels responding to the study put in the field over the New Year period at the end of 2011 and early-2012.
Read full story at: http://www.tnooz.com/2012/02/21/news/study-hotels-on-mobile-social-media-and-in-room-services/
