Is Japan cool? Not sure, but ANA knows how to make a cool social media-led promo
ANA this week launched Is Japan Cool? project, allowing users to select from a list of different items and give them a thumbs-up or down for so-called coolness.
Japan has certainly had its difficulties over the past 12 months – if a catastrophic earthquake and tsunami were not enough, both helped trigger one of the world’s worst nuclear accidents for decades.
But whilst it is down to the national and regional governments to restore confidence with the population, often it is travel companies that take on some of the responsibility for making sure a country is still attractive to overseas visitors.
Step forward ANA (All Nippon Airways), which this week launched Is Japan Cool?, a fun way of showcasing some of Japan’s attractions and elements of its culture for which it is famous.