REPORT FROM THE U.S.—When Room Key entered the pantheon of metasearch engines, initial reactions varied. While big chains were seemingly excited for this alternative to third-party search engines, independent hoteliers maintained a reserved skepticism, wondering what place, if any, there will be for them on the site.
These independent owners are taking a wait-and-see approach when it comes to Room Key’s potential influence on independents and hotel search-engine landscape.
That’s not to say Room Key, the joint venture among the industry’s biggest brands including Choice Hotels International; Hilton Worldwide; Hyatt Hotels Corporation; InterContinental Hotels Group; Marriott International; Wyndham Hotel Group; and Best Western International launched in January, isn’t planning on courting independent hotels for its site.
Read full story at: http://www.hotelnewsnow.com/Articles.aspx/7467/Independent-hoteliers-cautious-of-Roomkeycom
