Southwest secures double web traffic levels over rivals – Top US travel sites, February 11 2012
Expedia tops the agencies, TripAdvisor tops destinations and accomandation, while Southwest Airlines tops the Airlines.
Landmark for Southwest Airlines last week as it not only secured a quarter of web traffic to airline sites in the US but now has twice as much as Delta.
The carrier added a further 2.25% market share to its previous position, taking it over the 25% barrier, but the push – and a slight decrease from Delta – scored it a massive 13% lead over second position.
Most popular travel websites in the US for the week ending February 11 2012: