NB: This is a guest article by Trenton Moss, director at UK-based Webcredible.
With the ever-increasing proliferation of smartphones and tablets, mobile internet access and apps, consumers are becoming much more comfortable with browsing and shopping through the mobile.
As a result, many business sectors are having to really push forward their multi-channel strategy and approach to mobile, and travel is one of these.
Read full story at: http://www.tnooz.com/2012/02/10/mobile/how-to-optimise-the-mobile-travel-experience/
