Google who? Expedia largest traffic source for Priceline
New research from Citi shows that Expedia was indeed the largest traffic source for Priceline, and Google is the most influential source of traffic.
Break up Expedia — it may wield too much power over Priceline’s fate.
Wait. Expedia recently spun off TripAdvisor so perhaps the axes can be sheathed.
OK, the statement about Expedia’s alleged undue influence over Priceline is tongue in cheek, but new research from Citi shows that Expedia was indeed the largest traffic source for Priceline with an 18% referral share in January 2012. And that mark represents increased clout when compared with January 2010 (15%) and January 2011 (16%).