Room77 comes out fighting as Concur reveals investment, pledges to out-Kayak Kayak
With 12 months now passed since launch, and having backers with a pretty high pedigree, on both the investment and operational side of the industry, is Room77 about to start shouting a little louder?
The hotel sector is getting rather interesting (and feisty) in 2012, as some predicted, with the likes of Google wading in deeper and the GDSs ramping up their efforts.
And then there are the metasearch engines such as Hotelscombined and Kayak looking for a piece of the action.
Of course, online travel agencies (especially Booking.com) are still immensely powerful players and then, most recently, Room Key crash landed on the scene with a promise of multi-brand search utopia.