The hotel sector is getting rather interesting (and feisty) in 2012, as some predicted, with the likes of Google wading in deeper and the GDSs ramping up their efforts.
And then there are the metasearch engines such as Hotelscombined and Kayak looking for a piece of the action.
Of course, online travel agencies (especially Booking.com) are still immensely powerful players and then, most recently, Room Key crash landed on the scene with a promise of multi-brand search utopia.
Read full story at: http://www.tnooz.com/2012/02/02/news/room-77-comes-out-fighting-as-concur-reveals-investment-pledges-to-out-kayak-kayak/
