Four Seasons unveils $18 million website as luxury travel grows
The $18 million investment of Four Seasons best represents the brand’s online presence.
Four Seasons is well known for its luxury qualities so a website portraying its properties and destinations with large, professional images and other bells and whistles is no surprise.
What is a surprise is the $18 million investment in this latest incarnation of the brand’s online presence.
Perhaps not when you factor in that it is geared towards the very wealthy and developed for a company targeting worldwide revenue growth of 9.2% in 2012.