Who wins in emerging online travel markets? Locals do
In this article, the author points out that winners in emerging online travel markets will turn out to be local players with strong technical teams, a deep understanding of local suppliers, and the ability to raise a lot of capital.
NB: This is a guest article by Serge Faguet, co-founder of Ostrovok, a Russian-based hotel-focused online travel agency.
If we look at online travel around the globe, we can see that the four key global emerging markets – Brazil, Russia, India and China – are showing substantially greater growth than the developed world.
And they are already have a significant share of global online travel consumption.