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Free Wi-Fi the make it or break it factor in online hotel booking

01/19/2012| 10:10:08 AM| 中文

hotels.com recently conducted a hotel amenities survey, asking travelers to dish on their favorite in-room and hotel perks. Question after question, guests reported that free Wi-Fi is a must when choosing a hotel room.

hotels.com recently conducted a hotel amenities survey, asking travelers to dish on their favorite in-room and hotel perks. Question after question, guests reported that free Wi-Fi is a must when choosing a hotel room and that this amenity overwhelmingly factored into the decision on which hotel to book.

Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision as a “must” to stay at a specific hotel, 35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels in 2012.

“Given the explosion of mobile use in the past few years, it is no surprise that travelers are requiring free and fast Wi-Fi,” said Taylor L. Cole, APR, director of public relations and social media for hotels.com. “Many guests never travel without their tablets, smartphones and laptops. It’s as intuitive as packing a toothbrush. Guests use these items in their rooms to plan activities for the next day. We are also seeing an uptick in mobile booking the day of a stay. Guests are creating their trips while on-the-go with Tonight’s Local Deals on our site and the hotels.com mobile apps, which feature exclusive mobile deals – it is only natural that they’d want to stay connected while in their hotel rooms.”

Read full story at: http://hotelmarketing.com/index.php/content/article/free_wi_fi_the_make_it_or_break_it_factor_in_online_hotel_booking

TAGS: Wi-Fi | mobile app | Hotels.com
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