The social web for hotels in 2012 – high-level marketing trends [Part 3 of 3]
In the final part of this series, the author looked at international marketing, location-based services and how social web affects branding and other activities.
In the first article in this series, we looked at general trends on the social web, the second article talked about trends with reviews and consumer-generated content.
In this final article we’re going to look at the big picture and go through some high-level marketing trends we saw over the past year.
International marketing became very important