Foursquare this week launched its Explore feature on the web, an effort termed as: “Personalized search for the real world.”
Previously available via its mobile apps, the launch of this feature as a section on the Foursquare website shows the company is making a serious push into local search on the web.
But more than that, the company may have finally nailed the “holy grail” many travel planning startups have been yearning for: utilizing your friends’ behaviors and preferences to recommend things for you to do.
Read full story at: http://www.tnooz.com/2012/01/13/news/did-foursquare-just-kill-a-bunch-of-trip-planning-startups/