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Airports – the new frontier for travel loyalty services

01/12/2012| 9:46:27 AM| 中文

This is a guest article by Sanjai Velayudhan, senior consultant for loyalty programmes at ITC Infotech.

This is a guest article by Sanjai Velayudhan, senior consultant for loyalty programmes at ITC Infotech.

Though loyalty programs in various forms have been in existence for a long time, credit for popularizing and institutionalizing them goes to the airline industry.

American Airlines initiated the advent of well-designed and structured frequent flyer programs (FFP) in the early eighties.

Read full story at: http://www.tnooz.com/2012/01/09/how-to/airports-the-new-frontier-for-travel-loyalty-services/

TAGS: Loyalty Programs | Frequent Flyer
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