This is a guest article by Sanjai Velayudhan, senior consultant for loyalty programmes at ITC Infotech.
Though loyalty programs in various forms have been in existence for a long time, credit for popularizing and institutionalizing them goes to the airline industry.
American Airlines initiated the advent of well-designed and structured frequent flyer programs (FFP) in the early eighties.
Read full story at: http://www.tnooz.com/2012/01/09/how-to/airports-the-new-frontier-for-travel-loyalty-services/
