In April 2011, foursquare, the addictive location-based service for smart phone users, announced that there had been more than a billion check-ins on the platform. In addition, 500,000 businesses are using foursquare’s Merchant Platform to create “specials,” which are location-based mobile coupons. Many of those businesses are hotels and restaurants looking to drive awareness and increase loyalty with regular customers.
The Distrikt Hotel in New York’s garment district has always been at the forefront of social media. They actively engage with prospects and clients on Facebook, Twitter and now foursquare. Grant Schilling, Sales and Marketing Manager, believes that social media is the best vehicle for providing the little touches that create strong bonds between businesses and customers. He sees foursquare as a great platform to spread the word about the hotel and to drive demand.
The Distrikt Hotel has set up both their hotel and restaurant, Collage Bistro, as “venues” on foursquare. When users check in on foursquare using their smart phones, they have the opportunity to earn 1000 loyalty points at the hotel or receive a free drink (with a minimum spend) at the restaurant.
Read full story at: http://blog.revinate.com/2011/12/how-hotels-are-using-foursquare.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+revinate+%28The+Revinate+Blog%29
