Thomson becomes leading web brand – Top UK travel sites, December 31 2011
Thomson tops the agencies, TripAdvisor UK tops destinations and accomandation, while easyJet.com tops the Airlines.
Post-Christmas ad campaigns kicking in and having an effect with Thomson taking a massive jump in share of web traffic to leading UK travel websites.
The tour operator gained 1.75% market share to take top spot ahead of Expedia.
Thomas Cook also added a welcome 1.5%, while Lastminute.com lost 1.25%. Recently acquired TravelRepublic gained 0.5% and Travelsupermarket returned to the top ten.