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Mystery travel: A new distribution channel

12/15/2011| 10:39:23 AM| 中文

GLOBAL REPORT—Several companies are cashing in on the mystery-travel trend, and hoteliers around the globe are utilizing the trips as a new opaque distribution channel.

GLOBAL REPORT—Several companies are cashing in on the mystery-travel trend, and hoteliers around the globe are utilizing the trips as a new opaque distribution channel.

According to EuroMonitor International’s Global Trends Report, mystery trips are quickly gaining popularity with consumers in North America.

While the contents of the various companies’ mystery packages vary, the concept is the same: The consumer purchases a travel package before knowing the exact details of the destination.

Read full story at: http://www.hotelnewsnow.com/articles.aspx/7106/Mystery-travel-A-new-distribution-channel

TAGS: travel distribution | mystery travel
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