Thomas Cook falls to three month low – Top UK travel sites, December 10 2011
Expedia.co.uk tops the agencies, TripAdvisor UK tops destinations and accomandation, while easyJet.com tops the Airlines.
Thomas Cook is in danger is slipping below metasearch and deal sites as it falls to its lowest market share of web traffic in the UK since at least the summer.
The troubled company saw its portion of traffic in the agency category decline to less than 4% this week, putting it just over 0.25% and 0.5% ahead of Travelzoo and Skyscanner respectively.
Market leader Expedia, in the meantime, has increased its share of the category 0.75%, a full 1% ahead of rival Lastminute.com. Opodo‘s return to the top ten was short-lived, falling out of the chart in favour of the .com edition of Expedia.