There are a number of pieces missing from the Google travel jigsaw. So far its focus has been on data-driven services – Maps, Flight Search, Hotel Finder, Places and the ubiquitous click-based advertising.
These services have all been good, but they are much like getting travel advice from a white-shirted accountant. Good, solid, reliable information but very flat and uninspiring.
What makes you want to go to a place to begin with? When you have chosen a place – what makes you want to explore further? The inspiration phase of leisure trip planning research has been by far the hardest for tech-based services to master.
Read full story at: http://www.tnooz.com/2011/12/12/news/google-quietly-introduces-social-travel-service-schemer/
