This is a guest article by Pedro Colaco, president and CEO of GuestCentric.
Hotel distribution changes every ten years. In the 1980s it was the GDS, in the 1990s the emergence of tour operators like TUI and Thomas Cook, and in the 2000s the adoption of the web and online travel agents.
At the beginning of the decade of the 2010s, we can already see a shift happening to digital marketing.
Read full story at: http://www.tnooz.com/2011/12/06/how-to/how-hotels-can-make-a-difference-in-destination-search-on-google/
