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Travel tech company answers Google threat with better usability and semantic focus

12/07/2011| 9:24:49 AM| 中文

FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search.

FACT-Finder, a website usability specialist based in Germany, has devised what it claims could be a system to see off the threat of Google in travel search.

Known as FACT-Finder Travel, the tool is a semantic search system targeting online travel agents which allows consumers to enter free text during search queries, including spelling mistakes, slang and abbreviations.

The company hopes the improved usability will help switch online travel agencies to its solution.

Read full story at: http://www.tnooz.com/2011/12/05/news/travel-tech-company-answers-google-threat-with-better-usability-and-semantic-focus/

TAGS: FACT-Finder | travel search
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