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Startups: Five tips for understanding the whole travel ecosystem

12/02/2011| 9:48:18 AM| 中文

This is a guest article by John Grant, executive vice president, airport strategy & marketing at ASM Ltd., a UBM Aviation company.

This is a guest article by John Grant,  executive vice president, airport strategy & marketing at ASM Ltd., a UBM Aviation company.

The recent PhoCusWright Conference did not disappoint in producing another remarkable ensemble of travel innovations designed to delight travelers through the use of social media, mobile, Internet and gadget technologies. Many of today’s household names in travel were launched at the conference since its debut 17 years ago, and this year was no exception.

But I can’t help feeling that consumers have more travel innovations promising to help them navigate, communicate and collaborate than they could ever possibly use, and that some of the creators define themselves more by love of technology than passion for travel.  What will define the future travel leaders from the fly-by-nights?  I believe a key indicator is to identify the tech-focused innovators that actually know the global travel ecosystem well enough to capture a meaningful portion of it.

Read full story at: http://www.tnooz.com/2011/11/30/tlabs/startups-five-tips-for-understanding-the-whole-travel-ecosystem/

TAGS: UBM Aviation | PhoCusWright | air travel
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