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Expedia readies TripAdvisor spinoff citing hotel review reliability

11/24/2011| 10:00:01 AM| 中文

As Expedia shareholders get set to vote Dec. 6 on the TripAdvisor spinoff, Expedia is telling potential investors that travelers overwhelmingly find TripAdvisor’s user reviews to be reliable.

As Expedia shareholders get set to vote Dec. 6 on the TripAdvisor spinoff, Expedia is telling potential investors that travelers overwhelmingly find TripAdvisor’s user reviews to be reliable.

Expedia cites July 2011 custom research performed by PhoCusWright and a conclusion that “98% of participants found that TripAdvisor’s hotel reviews … accurately reflect the experience.”

Other data points from the survey, according to TripAdvisor, included:

Read full story at: http://www.tnooz.com/2011/11/22/news/expedia-readies-tripadvisor-spinoff-citing-hotel-review-reliability/

TAGS: Expedia | TripAdvisor | user review
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