A study featuring over 2100 adults in the UK has indicated that only eight percent of online adults who have taken a holiday in the past year, have discussed their holidays or read other people’s advice and recommendations on Facebook. This compares to 57 percent of all online adults who use Facebook each week.
Also, TripAdvisor is the single biggest social media used in holiday planning, with 50 percent of UK holiday makers using the site in some way or other.
The study, Mapping the Travel Mind - The Influence Of Social Media, was recently released by Conrad Advertising, in association with YouGov.
Read full story at: http://www.eyefortravel.com/news/europe/%E2%80%9Csocial-media-influence-might-be-less-important-we-think%E2%80%9D
