Home > Home > Opodo-eDreams-GoVoyages powerhouse Odigeo plots next move, eyes startups and full service

Opodo-eDreams-GoVoyages powerhouse Odigeo plots next move, eyes startups and full service

11/22/2011| 8:47:05 AM| 中文

Europe’s newest online travel giant has a new name and is setting itself a rapid plan to grow geographically as well as reach beyond its current guise as a hotel and air ticket seller.

Europe’s newest online travel giant has a new name and is setting itself a rapid plan to grow geographically as well as reach beyond its current guise as a hotel and air ticket seller.

Odigeo (website is currently just a holding page) is the corporate identity for the online travel agency powerhouse formed when Opodo, eDreams and GoVoyages were brought together in July this year.

The name will not be used in any consumer-facing marketing but is the official front for the group (including TravelLink) following a plan by AXA Private Equity and Permira Fund to bring the OTAs together into a single corporate entity, claiming the quartet is now one of the biggest players in online travel in Europe.

Read full story at: http://www.tnooz.com/2011/11/17/news/opodo-edreams-govoyages-powerhouse-odigeo-plots-next-move-eyes-startups-and-full-service/

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