Southwest, Delta, American secure half of audience – Top US travel sites, November 12 2011
Expedia tops the agencies, TripAdvisor tops destinations and accomandation, while Southwest Airlines tops the Airlines.
The top three airline websites in the US – Southwest, Delta and American Airlines – have are now capturing almost half of all traffic to carrier websites.
The trio have 47% share of the airline category after Southwest reach 25%, Delta with 13% and AA with 10%.
Meanwhile, Travelocity was this week pushed down into fifth place amongst the top ten leading agency websites, replaced in fourth position by Cheapoair.