Eight months after acquiring Rubicon, TravelClick went shopping for another company and bought distribution- and channel-management specialist EZYield.
TravelClick, which provides business intelligence and marketing services to hotels, says the acquisition of EZYield will provide hotel connections to more sales channels and enhance integration between hotels’ data management systems and online distributors.
EZYield’s solutions enable hotels to update their availability, rates and inventory to more than 650 travel website partners, TravelClick says.
Read full story at: http://www.tnooz.com/2011/11/08/news/travelclick-channels-its-ambitions-into-ezyield-acquisition/
