Why is air travel such a commodity? After all, it’s often one of the most durable memories of a trip.
It’s not uncommon to hear a friend tell you about their awful flight experience before finishing with: “…and, oh yeah, Aruba was great!”
It is the rare product that is such a defining and memorable experience for so many people, yet purchased almost entirely based on price.
Read full story at: http://www.tnooz.com/2011/10/20/news/can-we-de-commoditize-air-travel-once-and-for-all/
