Forget about elongated booking windows when it comes to mobile-device-wielding consumers looking for a hotel room — they want their reservation pronto for tonight or tomorrow evening.
That’s the thrust of a GuestCentric study of mobile booking patterns in 300 boutique hotels over a three-month period. Among the findings:
60% of mobile consumers are looking for hotel reservations tonight or tomorrow night;
Read full story at: http://www.tnooz.com/2011/10/18/mobile/guestcentric-survey-mobile-consumers-want-hotels-tonight-and-tomorrow/