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Price and location continue to dominate hotel booking, agents rarely in the mix

10/20/2011| 9:12:14 AM| 中文

A poll from InvisibleHand, the downloadable search widget, shows consumers are overwhelmingly booking hotels based on price and location.

A poll from InvisibleHand, the downloadable search widget, shows consumers are overwhelmingly booking hotels based on price and location.  Findings from the survey, conducted in September, show cost is the most important factor for 81% of consumers and they are likely to spend between £40 and £60 per person per night.

For three-quarters of respondents location was important while almost two-thirds said the attractive appearance of a property was important.

Online reviews were also an influencing factor for 57% of consumers.

Read full story at: http://www.tnooz.com/2011/10/17/news/price-and-location-continue-to-dominate-hotel-booking-agents-rarely-in-the-mix/

TAGS: InvisibleHand | travel search
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