Microsoft reportedly is deciding how to rebrand its Bing “decision engine” as the search engine gains US share at Yahoo’s expense, but hasn’t shaken Google’s search grip.
Its initial “Decision Engine” advertisements have evolved into “Bing and Decide,” and Microsoft is performing a “deep-dive” to consider how to reposition the Bing brand, Ad Age says.
Speaking of decisions, in the more than three years since Microsoft acquired Farecast to create it, Bing Travel has pretty much lost its identity and gotten swallowed up in the whole Bing thing.
Read full story at: http://www.tnooz.com/2011/09/27/news/microsoft-mulls-bing-decision-engine-decision-and-does-anyone-remember-bing-travel/
