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The future of consumer loyalty in travel is social media

09/30/2011| 11:24:18 AM| 中文

Bold statement, of course. But with a string of datapoints to demonstrate, it is no wonder travel brands are urged to think of social media as more than a one-way marketing channel.

Bold statement, of course. But with a string of datapoints to demonstrate, it is no wonder travel brands are urged to think of social media as more than a one-way marketing channel.

Some factoids to consider:

There are more airlines on Twitter than carriers with frequent flyer schemes (191 versus 179).

Read full story at: http://www.tnooz.com/2011/09/28/news/the-future-of-consumer-loyalty-in-travel-is-social-media/

TAGS: social media | social loyalty
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