Bold statement, of course. But with a string of datapoints to demonstrate, it is no wonder travel brands are urged to think of social media as more than a one-way marketing channel.
Some factoids to consider:
There are more airlines on Twitter than carriers with frequent flyer schemes (191 versus 179).
Read full story at: http://www.tnooz.com/2011/09/28/news/the-future-of-consumer-loyalty-in-travel-is-social-media/
