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How to combine social media and analytics in hotel marketing

09/20/2011| 11:21:04 AM| 中文

This is a guest article by Martin Soler, marketing director of World Independent Hotels Promotion (WIHP) and Josiah Mackenzie, director of business development at ReviewPro.

This is a guest article by Martin Soler, marketing director of World Independent Hotels Promotion (WIHP) and Josiah Mackenzie, director of business development at ReviewPro.

While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of your marketing and advertising campaigns.

The attention devoted to online reputation management for hotels has been remarkable this year. Hotel consultants and agencies are educating hoteliers to encourage guests to share their experience online, and to craft a proper management response to a review.

Read full story at: http://www.tnooz.com/2011/09/16/how-to/how-to-combine-social-media-and-analytics-in-hotel-marketing/

TAGS: WIHP | user reviews | hotel marketing
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