Sparkloft Media has created an application enabling Facebook users to book a flight to visit friends also featured on the social network.
The company believes the FriendFareFinder app is filling a gap in the market by making airfare booking a social process as well as providing companies with the opportunity to get the ROI they are seeking from social media channels.
The app is available free-of-charge to consumers with a Facebook account, while a white label version is currently being developed.
Read full story at: http://www.tnooz.com/2011/09/16/news/fly-to-friends-facebook-app-means-social-media-roi-for-companies/
