Expect a major expansion from Expedia in the coming months as it turns its attention to increasing revenue and the range of products from ancillaries.
At a global level the online travel agency is plotting a massive increase in the number of tour and activity services products available on the site.
The company will not share current product volume or revenues, either by type or country, but some figures close to the strategy were predicting a few months ago that tour and activity products globally and the Local Expert virtual concierge pilot in the US would hopefully generate around $1 billion in gross bookings a year by 2015.
Read full story at: http://www.tnooz.com/2011/09/14/news/expedia-to-grow-tour-and-activity-channel-no-more-palm-trees-and-price-points/
