For many the branded Facebook page is just another channel, sometimes filling it with content, pretty pictures and, time permitting, talking to so-called fans.
In other words, with countless other channels to coordinate, often the Facebook page looks a bit empty or lacking in effort.
But with hundreds of millions of members and an increasingly varied user base (over half of over-65s in the UK have a profile, for example), some companies do take their Facebook page very seriously.
Read full story at: http://www.tnooz.com/2011/09/09/news/the-best-travel-facebook-page-in-the-world/