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How OTA hotel reviews drive bookings

08/30/2011| 9:25:39 AM| 中文

REPORT FROM THE U.S.—Move over, TripAdvisor. There’s a new leader of hotel reviews in town: online travel agencies.

REPORT FROM THE U.S.—Move over, TripAdvisor. There’s a new leader of hotel reviews in town: online travel agencies.

According to a PhoCusWright study of 27,000 U.S. hotels comprising 65 major brands, two out of every three online traveler reviews were posted to an OTA. The remaining third, or 34%, were posted to a travel review site like TripAdvisor.

Equally important as the majority OTAs now hold in the online review game is their influence therein.

Read full story at: http://www.hotelnewsnow.com/Articles.aspx/6295/How-OTA-hotel-reviews-drive-bookings

TAGS: TripAdvisor | user review | social media
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