Home > Home > In a Race to Out-Rave, 5-Star Web Reviews Go for $5

In a Race to Out-Rave, 5-Star Web Reviews Go for $5

08/29/2011| 10:34:58 AM| 中文

As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves for a pittance.

In tens of millions of reviews on Web sites like Amazon.com, Citysearch, TripAdvisor and Yelp, new books are better than Tolstoy, restaurants are undiscovered gems and hotels surpass the Ritz.

Or so the reviewers say. As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves for a pittance.

“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.”

Read full story at: http://www.nytimes.com/2011/08/20/technology/finding-fake-reviews-online.html?_r=4&ref=todayspaper

TAGS: TripAdvisor | user review
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!